Whether you love writing cover letters or view them as a chore, many hiring managers still rely on them to gauge an applicant’s personality, attention to detail, and communication skills. The key to writing effective cover letters, then, is to follow instructions and communicate succinctly but with a compelling voice.
Here are five guidelines to keep in mind as you craft your cover letters.
1. Customize your header based on the format of your application
If you’re writing your cover letter directly within an online job application, there’s no need to include your address or other contact information, as you’ve probably already typed that into other areas of the application form. If you’re including your cover letter as an attachment, you can use the same heading as your resume.
2. Use an appropriate greeting
If you know the name of the hiring manager for this job, begin your cover letter by addressing them directly (Example: Dear Jane Smith). If you don’t know the name of the hiring manager, you can begin your letter with a simple “Hello,” or “Dear Hiring Manager,”. Get a feel for the company’s culture when deciding how formal your greeting should be. More formal introductions such as “To Whom It May Concern:” or “Dear Sir or Madame,” can come across as too stuffy for some organizations, while greetings like “Hey!” and “Hi there,” are almost always too casual for a cover letter.
3. Avoid generic references to your abilities
Whenever possible, tell meaningful anecdotes that tie your skills to concrete problem-solving activities or tangible business results you’ve worked on in your career. Any candidate can say they possess a desirable skill. To make an impact, you need to show hiring managers examples of your skills in action. For example:
Too vague: “My skills would be a great fit for your organization.”
More specific: “In my role as a sales associate, I am frequently required to provide exceptional customer service on short notice. Exceeding customers’ expectations is a point of personal and professional pride for me, and this is a skill I’m eager to continue developing.
Too vague: “I’m a proactive team player.”
More specific: “In my current job, I proactively jumped in to help launch an internal recycling and waste reduction initiative. Together, our team contributed to a 25% reduction in solid waste production within the company.”
4. Keep it short and to the point
Unless specified in the job description, there is no required length for a cover letter, so focus on the details that are most important for the job. Read the job description closely to identify the best opportunities to illustrate your qualifications. What professional achievements are you the most proud of? Choose one or two and map them directly to the desired experience or qualifications the hiring manager is looking for, using just a few detailed but concise sentences. What attributes is the job description calling for in a candidate? Consider using the cover letter itself as a way of demonstrating those traits.
Don’t reiterate everything that’s on your resume. You want to focus on one or two anecdotes, expanding on how you achieved something specific.
[Read more: 6 Universal Rules for Resume Writing]
Here are two examples of cover letters, a traditional version and a less traditional version. First, read the job description on the left, then read the cover letter. In the first example, you’ll see how the writer uses specific phrases from the job description and includes them in the letter. The second example takes a more creative approach. The author tells a personal story and appeals more abstractly to the attributes called for in the job posting. Both are less than 300 words long.
Example 1: Administrative Assistant
In this role, you will be supporting managers and other senior level personnel by managing their calendars, arranging travel, filing expense reports, and performing other administrative tasks.
Strong interpersonal skills, attention to detail, and problem solving skills will be critical to success.
- 5+ years of experience providing high-level admin support to diverse teams in a fast-paced environment
- High school diploma or equivalent work experience
- Excellent Microsoft Office Skills with an emphasis on Outlook and Excel
- Self-motivated and highly organized
- Team players who works well with minimal supervision
Dear Hiring Manager,
I am writing to express my interest in the opening for an administrative assistant at ***.
I am drawn to this opportunity for several reasons. First, I have a proven track record of success in administrative roles, most recently in my current job as an administrative coordinator. A highlight from my time here was when I proactively stepped in to coordinate a summit for our senior leaders last year. I arranged travel and accommodation for a group of 15 executives from across the company, organized meals and activities, collaborated with our internal events team, and ensured that everything ran according to schedule over the two-day summit. Due to the positive feedback I received afterwards, I have been given the responsibility of doubling the number of attendees for the event this year and leading an internal team to get the job done.
I am also attracted to this role because of the the growth opportunities that *** provides. The research that I’ve done on your company culture has shown me that there are ample opportunities for self-motivated individuals like me. A high level of organization and attention to detail are second nature to me, and I’m eager to apply these skills in new and challenging environments.
I look forward to sharing more details of my experience and motivations with you. Thank you for your consideration.
Example 2: Brand Copywriter
We are looking for an experienced copywriter to join our team. If you have a great eye for balance, a quick wit, and can adapt a brand voice for any medium, then this role is right for you.
- Write for branded communications including ads, emails, events, landing pages, video, product marketing, and more.
- Maintain and develop the voice of our brand in collaboration with others.
- Develop copy for internal communications that generate excitement about our company culture
- Work independently and manage your time well.
- Strong copyediting skills: for your own work and for others.
- A portfolio of your work
- Minimum 5 years of copywriting, ideally within an agency
- Strong attention to detail
There are least two less-than-obvious ways to improve your vocabulary (and by extension, your copywriting skills): studying for the GRE and becoming a crossword puzzle enthusiast. I’ve done both but for the purposes of this job application, I’d like to focus on the latter.
My grandmother was the best writer I’ve ever known. She wasn’t a professional writer, but she had a gift and a love of writing was something we shared. It wasn’t until last year that I also took up her love of crossword puzzles, and immediately saw how the two went hand in hand. Before long, I was solving Monday through Wednesday puzzles in the New York Times, needing to look up words less and less frequently as time passed. Soon, I was able to complete Thursday to Saturday, too. Throughout this process, I could feel my stock of quips, rejoinders, and turns of phrase steadily growing. Eventually, I worked up the courage to attempt the Sunday puzzles.
It was this courage that was the real turning point for me. In my current agency, I was already known as a hard worker and creative spirit; my peer and manager evaluations had made this clear. But while I felt confident in my abilities, I had never seen myself as particularly daring. Considering new challenges and mastering each one along the way had given me a renewed sense of myself and clarity about my chosen profession.
I began a career as a copywriter because I was skilled at finding combinations of words to fit a thought or feeling. I’m continuing down that path because I’ve realized how I can shape and hone that skill to reach new heights. I’d like copywriting at *** to be the next step in my journey.
All the best,
5. Always proofread before you submit
Reread your cover letter several times before submitting and keep an eye out for errors of spelling, grammar, or punctuation. Reading the letter aloud can help you pick out awkward phrasing or too-long sentences. There are certain common errors that we all have a tendency to gloss over, so make sure to do a slow, deliberate reading that examines each word. If your salutation includes the hiring manager’s name, triple-check the spelling.
[Read more: Cover Letter Checklist: What to Review Before You Submit]
For jobs that require submitting a cover letter, remember that you’re getting a valuable chance to illustrate your capabilities and share a glimpse of authentic personality. Take advantage of the opportunity to let your greatest strengths shine, while also showing that you respect the hiring manager’s time and attention.
Easily apply to jobs and be contacted by employers about new jobs with an Indeed Resume.
Thanks for the feedback!
Thanks for the feedback!
A cover letter is an important tool to use when applying for a job because it:
- Introduces you to the prospective employer
- Highlights your enthusiasm for the position
- Describes your specific skills and qualifications for the job or internship, and clearly explains why you are a good fit
- Confirms your availability to start a new position
You should always include a cover letter when applying for a job unless you are specifically told not to by the employer. We recommend that you write a cover letter (aka letter of intent) after you have drafted and tailored your resume or curriculum vitae (CV) for a particular job description. For academic faculty and teaching positions, see cover letter instructions in Masters, Ph.D.'s and Postdocs section. When applying online and limited to uploading one document, you can create a single PDF document that includes both your resume and cover letter.
What to Include in a Cover Letter
Use the cover letter template and planner to get started. When drafting your cover letter, keep the following DO’s and DON’Ts in mind:
- Limit the cover letter to one page if possible, unless applying to academic faculty, teaching or research positions.
- Use the same font and formatting in the cover letter as you use in your resume.
- You might also want to use the same header in both a cover letter and resume. See header formatting examples.
- If providing a printed copy, use the same type of paper for both your cover letter and resume. Resume paper can be purchased at the UC Davis Bookstore or at an office supply store.
- Many tech companies prefer the cover letter not be attached, but uploaded as text in an email with the resume attached.
- Use formal, professional language in a cover letter. This is true when sending your cover letter as text in an email (above point).
- Personalize each cover letter to the specific position you are applying to.
- Address your cover letter to a specific person or the hiring manager whenever possible. If you don’t know their name, use one of the following examples:
- "Dear Hiring Manager,"
- "Dear [insert department here] Hiring Team,"
- "Dear Recruiter, "
- “Dear Search Committee Chair and Committee Members:” (used for academic teaching positions)
- "To Whom It May Concern: " Note, this last one uses a “:” not a “,”
- Check for typos, proper grammar and accuracy.
- Use spellcheck, but do not rely on it to catch all errors.
- Have multiple people review your application materials.
- Make an appointment with an ICC adviser to review your application materials before you apply.
- Unless told explicitly not to, you should always include a cover letter in your application.
- Don’t use text abbreviations or emoticons if you are using email.
- Don’t be too wordy or write just to fill the entire page.
- Don’t submit a generic “one size fits all” cover letter; tailor your cover letter to fit each position. Thus, none of your cover letters will be exactly the same, though a lot of content will be similar in each.
- Don’t repeat or summarize your resume in your cover letter. Instead, focus the cover letter on your enthusiasm for the job, excitement about working with that organization, to highlight unique skills that make you qualified for the position and a good fit for the employer.
- Don’t overuse adjectives or superlatives, especially subjective ones (e.g. “You are the best company in the world” or “I am the most hardworking student intern you will ever meet.”).
- Quantify when possible. "I've helped organize three club events, including two successful initiatives attended by 25 people" is a better descriptor then "I've helped organize several club events, including a couple successful initiatives attended by many people."
- Don’t exaggerate your skills or experience.
- Don’t use UC Davis letterhead, logo, or UC seal in your cover letter. [NOTE: For graduate students and postdocs, some departments allow use of department letterhead for tenure-track faculty applications. Check with your department before using.]